10 Best Skincare Buys to Get More Bang for Your Buck
Looking and feeling beautiful starts with a good skincare routine. Before we take the time to fix ourselves up, put on some makeup, and dress to the nines, it’s best to start with a hydrated and smooth foundation. Of course,…
Makeup Artist Tips and Tricks for Long Lasting Lipstick
A bold lip can instantly elevate your look, but not if it fades, smudges, or disappears long before the day is over. The good news is that long lasting lipstick isn’t just about buying the most expensive formula. The secret…
Our Favorite Beauty Picks From The Nordstrom Anniversary Sale
Nordstrom Anniversary Sale season is upon us! This highly-anticipated sale opened to everyone on July 18, and the deals are just too good to pass up! If your skincare shelf is looking a little bare, don’t fret. There are plenty…
The New “Skin Flooding” Trend: Does Mature Skin Actually Benefit?
If you’ve spent more than five minutes on TikTok or Instagram lately, you’ve probably seen someone talking about “skin flooding.” According to social media, all you need to do is layer on hydrating products, and you’ll wake up looking like…
Video Tutorial: Easy Eye Makeup for Women Over 50
Elizabeth Rist is a long-time contributor to Prime Women and a professional makeup artist who regularly glams up mature women. In this 12 minute tutorial, Elizabeth teaches us a great way to do everyday eye makeup for women over 50 that’s…
The Power of Argireline in the Top 5 Botox Serums
The Power of Argireline in the Top 5 Botox Serums In the ever-evolving world of skincare, one ingredient is steadily rising in popularity for its Botox-like effects without the needles: Argireline. Often dubbed “Botox in a bottle,” Argireline (Acetyl Hexapeptide-8)…
What Causes Crepey Earlobes?
One day you’re putting on your favorite pair of earrings, and you catch a glimpse of your earlobes in the mirror. Instead of looking smooth and plump, they suddenly seem thinner, wrinklier, and…well…a little crinkly. That’s right, our earlobes age…
What Is Estrogen Face? Dermatologists Explain Why Your Face Changes During Menopause
There’s a moment for many women when they catch their reflection and think, When did my face change? Not because there’s suddenly a wrinkle where there wasn’t one yesterday. It’s more subtle than that. Your cheeks don’t seem as full,…
8 Best Mascaras for Longer, More Lucious Lashes
People have long sought after the best mascara for longer lashes — even since ancient times. Mascara can trace its roots all the way back to ancient Egypt, where a substance called kohl was used to enhance the eyes of…
Beef Tallow in Skincare: The Old-School Beauty Secret Making a Comeback
Every few years, the beauty industry discovers a “new” miracle ingredient. But sometimes, the most interesting trends aren’t new at all; they’re rediscoveries. Beef tallow is a perfect example. Once a staple in traditional skincare routines long before department store…