The Best Bras for Summer: A Guide for Women Over 50
As summer temperatures rise, comfort becomes a priority—especially for women over 50 who seek support, breathability, and style in their lingerie. The right bra can make all the difference, offering lift without discomfort, shaping without wires, and breathability without compromise….
Cool-Wearing Pajamas for Sultry Summer Days
While tank tops, sundresses, and other summer-style staples can help keep us cool during the day, that doesn’t always do the trick after the sun goes down. Something always seems to mysteriously turn up the heat in our body temperature…
Hair Botox Explained: The Smooth, Shiny Hair Treatment Everyone’s Talking About
The name is a little misleading, isn’t it? When I first heard someone mention Hair Botox, I pictured a stylist chasing me around the salon with a syringe. Thankfully, that’s not what’s happening. Hair Botox has absolutely nothing to do…
The Best Handbags From The Nordstrom Anniversary Sale Preview
If you’ve been eyeing a new handbag, there’s something for you at Nordstrom’s highly-anticipated Anniversary Sale. It’s currently open to Nordstrom Icons cardholders online, so if that’s you… act fast! For the rest of us, July 18 can’t come soon…
The Best Online Shopping Brands
From folding tees in paper-perfect stacks to merchandising the giant windows of the downtown San Francisco Urban Outfitters, I cut my teeth in fashion retail. Chances are you’ve cleared a dressing room or two in your day as well. While…
The Best Resort Wear For Mature Women
It’s time for a break! If you’re comfortable getting away from reality for a while, it’s time to plan a vacation, preferably somewhere warm and beautiful. If you’re staying at a resort, you will need a whole new wardrobe of…
Video Tutorial: Easy Eye Makeup for Women Over 50
Elizabeth Rist is a long-time contributor to Prime Women and a professional makeup artist who regularly glams up mature women. In this 12 minute tutorial, Elizabeth teaches us a great way to do everyday eye makeup for women over 50 that’s…
6 Tricks to Get Rid of Underarm Smell On Shirts
Pit stains and smells are a big sore spot. They can quickly take a crisp clean outfit and make you feel gross and self conscious, especially in the summer months. While deodorant can temporarily help with underarm smell, for some,…
Beauty Treatments That Aren’t Worth the Money After 50
By the time we reach our 50s, most of us have learned one very important lesson: expensive doesn’t always mean effective. The beauty industry, however, hasn’t gotten that memo. Every year, we’re introduced to another miracle treatment promising tighter skin,…
Inside Scoop on the Nordstrom Anniversary Sale
Once a year, the Nordstrom Anniversary Sale rolls around and we breathe a sigh of relief. It’s time! It’s time! The biggest sale of the year starts July 18 through August 9. It features brand new arrivals — not old…