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Hair Botox Explained: The Smooth, Shiny Hair Treatment Everyone’s Talking About

The name is a little misleading, isn’t it? When I first heard someone mention Hair Botox, I pictured a stylist chasing me around the salon with a syringe. Thankfully, that’s not what’s happening. Hair Botox has absolutely nothing to do…

The Best Handbags From The Nordstrom Anniversary Sale Preview

If you’ve been eyeing a new handbag, there’s something for you at Nordstrom’s highly-anticipated Anniversary Sale. It’s currently open to Nordstrom Icons cardholders online, so if that’s you… act fast! For the rest of us, July 18 can’t come soon…

The Best Online Shopping Brands

From folding tees in paper-perfect stacks to merchandising the giant windows of the downtown San Francisco Urban Outfitters, I cut my teeth in fashion retail. Chances are you’ve cleared a dressing room or two in your day as well. While…

The Best Resort Wear For Mature Women

It’s time for a break! If you’re comfortable getting away from reality for a while, it’s time to plan a vacation, preferably somewhere warm and beautiful. If you’re staying at a resort, you will need a whole new wardrobe of…

Video Tutorial: Easy Eye Makeup for Women Over 50

Elizabeth Rist is a long-time contributor to Prime Women and a professional makeup artist who regularly glams up mature women. In this 12 minute tutorial, Elizabeth teaches us a great way to do everyday eye makeup for women over 50 that’s…

6 Tricks to Get Rid of Underarm Smell On Shirts

Pit stains and smells are a big sore spot. They can quickly take a crisp clean outfit and make you feel gross and self conscious, especially in the summer months. While deodorant can temporarily help with underarm smell, for some,…

Beauty Treatments That Aren’t Worth the Money After 50

By the time we reach our 50s, most of us have learned one very important lesson: expensive doesn’t always mean effective. The beauty industry, however, hasn’t gotten that memo. Every year, we’re introduced to another miracle treatment promising tighter skin,…

Inside Scoop on the Nordstrom Anniversary Sale

Once a year, the Nordstrom Anniversary Sale rolls around and we breathe a sigh of relief. It’s time! It’s time! The biggest sale of the year starts July 18 through August 9. It features brand new arrivals — not old…

The Makeup Shades That Secretly Age You

Have you ever put on your makeup, looked in the mirror, and thought, Why do I suddenly look so tired? You got enough sleep. You used your favorite moisturizer. You even remembered to blend your foundation down your neck. Yet…

The Power of Argireline in the Top 5 Botox Serums

The Power of Argireline in the Top 5 Botox Serums In the ever-evolving world of skincare, one ingredient is steadily rising in popularity for its Botox-like effects without the needles: Argireline. Often dubbed “Botox in a bottle,” Argireline (Acetyl Hexapeptide-8)…